Sales Sprint
A 3-week structured process to turn founder-led sales into a repeatable playbook your team can execute — without hiring a CRO.
Who needs it
Startups and teams struggling with:
Testing new products or markets
You're entering markets where "someone knows someone" — not where there's real product-market fit.
Scaling founder-led sales
You can't hire a CRO yet, and your team has no sales process to follow.
Unclear value proposition
It's hard to explain what you do without a whiteboard
Pricing and differentiation issues
Buyers see the tech but don't understand why it's worth the price or how you're different.
Price:
£3,750
Lead time:
3 weeks
How it works
We work in 3 weekly sprints to map your sales process, research your market, and build a playbook your team can execute.
01
Week — Inventory
Understand how sales work today and identify what holds you back.
Activities
Team interviews (founders, sales, marketing, product)
Review of existing materials (decks, website, pitches)
Mapping the current sales process and key hurdles
Clarifying sales goals and metrics
What we want to achieve
Sales Process Map showing how you sell today
Bottleneck List identifying what holds you back
02
Week — Off-sync research
Analyse your market, value chain, and competitive context to find leverage points.
Activities
Sector landscape: key trends and value chain
Market structure (focus market): regulations, initiatives, key stakeholders
Competitor scan: global and local players, business model, pricing, key wins
Optional: Client segment validation (expert/client interviews)
What we want to achieve
Market and Competitor Scan (3-4 slides)
Client Insights Summary (if interviews conducted)
03
Week — Sales plan
Turn insights into a clear go-to-market structure.
Activities
Client segmentation (ICP, pain points, triggers)
Positioning and messaging (professional copy): short blurb, boilerplates, key hooks
Business model options and pricing logic
Workshop with Q&A: walk through the action plan and align on priorities
What we want to achieve
Messaging Framework & Hooks
Sales Playbook (Action Plan: how to sell, ready to use)
Get your sales playbook in 3 weeks