RESOURCES
How to run founder-led sales without living in every deal
Sales Control System
A free, customisable Notion workspace for founders of complex B2B and deep-tech companies who have pilots and early contracts but no repeatable sales motion yet.
Sales Control System (SCS) is built for the two problems that surface first at this stage:
Sales that still run through the founder, and
Pipeline no one has had time to sort by what is actually worth winning.
Deep-tech companies rarely fail on the technology. They fail when pilots never become repeatable revenue, and the next round does not come.
Why SCS
Before Series A, the founder is usually the most productive salesperson in the company, and that becomes the constraint.
An experienced sales leader is usually unaffordable, and first sales reps sign whatever they can to hit the target, so the pipeline fills with deals that will never convert into repeat or serial contracts.
With this set of tools, you'll be able to answer the following questions:
Which accounts are worth the effort, and why?
Does the contract build the product or is it just a one-off feature that no one else will buy?
Who actually holds the budget inside the client's company?
Which stakeholders you need to build a relationship with?
Where is the price ceiling?
Left unanswered, your sales effort spreads across deals that will not repeat. And repeatable revenue is what your next funding round will depend on.
What's inside this workspace:
Three databases, for accounts, deals, and portfolio priority, feed a single founder dashboard that surfaces stalled deals, kill candidates, and the decisions due in the next thirty days, with risk, stall, and kill signals calculated for you. It becomes an internal scoring for the pipeline and a shared playbook the team works to, with or without a Head of Sales, so a weekly review runs on decisions rather than status updates. Alongside it sit the rules for running pilots to a commercial outcome and the protocols for founder, sales, and portfolio reviews.
How to use it
It sits on top of the CRM you already use, as a strategic prioritisation and visibility layer, not a replacement for it. SCS is entirely free. Open the link, copy it into your own Notion, and start.