FOR FOUNDERS AND OPERATORS
Three ways to work together
A Commercial Review for a sharp read on the deck or the sales. A Market Entry Sprint for a market with no map yet. A Fundraise Story and Capital Strategy for the round itself: what it is worth, and what an investor will back.
01
Executive Review
48-hour focused assessment and actionable recommendations for one of two tracks. Same price, same format for both.
TRACK A: Deck and pitch
For a team raising capital. We work through the deck and pitch against the investors you are approaching, and give you a clear set of changes that make it land. If the review shows the raise itself needs rebuilding, the Fundraise Story and Capital Strategy takes it from there.
TRACK B: Sales and pipeline
For a team whose pipeline is not converting. We work through the commercial architecture and the ideal customer profile, and give you a prioritised plan for where to focus next.
What you get:
A 60-minute discovery call to understand your challenge
Assessment and a clear set of fixes, delivered within 48 hours
Delivery call to walk you through exactly what to do
£ 1,500
48 hours
02
Market Entry Sprint
A complete go-to-market playbook for a market the team has not sold into before.
One product, two situations:
Companies pursuing their first commercial contracts
Companies that already sell in one market and want to enter a new geography (usually Seed+ to Series B)
What you get:
Buyer persona map for the target market
GTM playbook: channels, positioning, pricing model
10+ qualified target accounts with rationale
Outreach strategy and messaging
Risk map: cultural, regulatory, competitive
from £ 8,500
4 weeks
03
Fundraise Story and Capital Strategy
The capital strategy and the equity story for a funding round, built in two parts.
Part one: the capital strategy
Where the company stands and where it is going, with traction set out accurately: signed revenue kept apart from pilots, grants, and letters of intent. From that, the capital decision: whether to raise now or reach the next milestone first, which type of capital to target, how much, against which milestones. The engagement can close here. If the right answer is not to raise yet, that is the deliverable.
Part two: the equity story
With the strategy set, the story is built: the lead narrative, the bridge from the financial model to what an investor reads, and a structured deck ready for design. Written to hold up in front of investors whose job is to find the holes in it.
What you get:
A capital strategy and narrative document
A structured pitch deck, ready for design
Delivered into the tools you already use
We do not act as your agent in the raise, and we do not introduce you to specific investors. That keeps the judgment free of any stake in the outcome.
